Vertical Video reboot

Working on my next video project and experimenting with vertical alignment. Madison sent me this from her media theory class and I was blown away. 

'Interesting that the directors of Kendrick Lamar's music video King Kunta decided to do vertical framing. That vertical framing is becoming more popular and it signifies that it was filmed by an amateur instead of a professional.  It gives it authenticity.  Interesting that the music video is high quality but vertical...maybe he wanted it to be authentic looking to bring about a stronger message...
Here is a video essay about vertical framing, if you are interested.

https://vimeo.com/99499627 (Links to an external site.)

Here is her written essay

http://refractory.unimelb.edu.au/2014/08/06/ross/ (Links to an external site.)